About This Project

From acclaimed James Beard Award Winning Chef, Dominique Ansel, he is brining his eponymous namesake bakery from New York to the Las Vegas Strip!

Dominique Ansel has shaken up the pastry world with innovation and creativity at the heart of his work. Chef Dominique has been responsible for creating some of the most fêted pastries in the world, including the Cronut® (named one of TIME Magazine’s “25 Best inventions of 2013”), The Cookie Shot, Frozen S’more, Blossoming Hot Chocolate, and many more.

Palm + Ocean Digital had the distinct honour to be the Agency of Record for the Grand Opening, curating all assets for their Las Vegas debut at Caesars Palace. From Marquee videos gracing the Las Vegas Strip, to digital assets used for Marketing, PR & Social Media, Palm + Ocean was there every step of the way to ensure a flawless execution at a Marketing level.