About This Project

Pink Taco is an institution. A haven of flowing cocktails, tacos & rock star vibes.

From the Morton family who brought you Morton’s Steakhouse, Pink Taco was established in 1999 at the Hard Rock Hotel & Casino in Las Vegas. Pink Taco has evolved from the allure of the Rock Star hangout of celebrities to a generation of TiKTok influencers & millennial vibes.

Palm + Ocean Digital was the Agency of Record overseeing all Social Media & production for Pink Taco. Palm + Ocean curated all content, managed influencer marketing & assisted with Brand Strategy launching their new flagship location in NYC in Times Square. Our campaigns were seen by millions, increasing engagement and impressions over 200%.