About This Project

SM Pier Seafood first opened in 1977, today husband and wife duo - Yunnie & Greg Morena are at the helm of the Pier mainstay. Preserving the original character, they modernized the vibe providing a relaxed seaside setting & unique compliment to the iconic Pier. The delicious menu reflects their commitment to sustainable seafood, locally sourced ingredients and extensive craft beer and California wine program.

Palm + Ocean has been the Agency of Record for EST. 1977 Restaurant Group for 4 years overseeing all aspects of their Marketing Strategy. From a new website optimized for maximum results, to a data driven online presence, Rusty’s has seen a huge improvement in their overall digital and social media strategy since Palm + Ocean has taken over. Their social media has seen tremendous improvement with 100% growth year over year in terms of engagement & impressions.