About This Project

Led by Executive Chef, Anthony Celeste, Whitestone is an American Bistro with French influencers, along PCH in Dana Point, CA. They boast an extensive wine list that rivals any 5-star restaurant, along with a menu of modern classics like Steak Frites, Surf & Turf, and their Instagramable Bougie Mac, topped with black truffles.

Palm + Ocean was the Agency of Record for 1 year re-developing their brand image, along with revamping their branding and providing marketing consulting. We were able to achieve great success in launching new menu items that generated press hits in LOCALE Magazine, along with rebranding their website with Bento Box and creating new menus with a more modern approach.